We are part of the most marketed-to generation in history. The average person receives up to 20,000 marketing messages PER DAY! We are constantly being sold to which means that most of us have developed a mistrust for anyone trying to sell us anything. I don’t know about you but when someone is going door-to-door in my neighborhood, I close all the blinds, lock the doors and quietly wait until he or she stops knocking and leaves.
I’m assuming I am not the only person that feels this way. So why is it that when we know we are about to be sold to, we suddenly have a desire to start running for the hills?
In most cases, the person or people that are doing the selling haven’t taken the time to invest in us. Because we are constantly being marketed to and sold to, we need to be shown that the person doing the selling actually cares about us. We need to see that they are going to solve a problem for us or add some value to our lives.
As the person that is doing the selling, one of the best ways to build trust is through giving away valuable content for free. Unfortunately, creating content can feel like a daunting task if you aren’t used to doing it regularly. When it comes to creating content many people feel like they don’t know what to talk about which is why we’ve highlighted 3 easy steps that will have you creating great content in no time.
- Brain Dump. In his book, Getting Things Done, David Allen introduces the idea of a brain dump. He explains a brain dump as getting a piece of paper and writing down every single task that is on your mind. This is great for productivity because it helps you to start organizing and prioritizing your to-do list but it’s also an incredible tool for content creation because it forces you to create time for writing down every single content or topic idea that it is in your head. I have found that as I start writing down ideas, other ones start coming to me and before I know it I’ve got a whole list of content ideas.
- Document. Gary Vaynerchuk is known for telling people, rather than creating content, just start documenting. People love to see behind the scenes. If you sell a product, create some videos of the product being made. If you are a service business, create videos of your team serving one of your customers. Just document the things that you are already doing.
- Re-purpose. The best way to make your content stretch further is to re-purpose it. In other words, this blog post could be turned into a video, which could be put on YouTube, which could be cut into several shorter videos and posted on Facebook and Instagram, and the audio for the video could potentially be used as part of a podcast episode. You end up with multiple pieces of content that are all based on the same idea or topic.
What is the biggest thing that keeps you from creating and distributing your own content?